Grainline
Concept · Product · 2026
Concept by Franek Klepacki · Web developer & designer
Flour with a known field.
- Sector
- Product
- Type
- Concept website
- Palette
- 3 colours
01 / BRIEF
A concept for a bakery flour mill. A suspended cloud of flour and grain gives the range a tactile, field-to-bakery character.
The business and brief are fictional. This is a design concept, not a commissioned client project.
02 / DECISIONS
- 01
Pair a warm field palette with an open, ingredient-led hero.
- 02
Let flour, wheat and milling texture do the explaining.
- 03
Make the flour range easy to compare by protein and purpose.
03 / SYSTEM
- Bran#A96024
- Flour#F5E9D6
- Cocoa#512B19
Editorial serif headlines and restrained labels with a flour-sack warmth.
